What Is Motion Graphics?

Published on February 24, 2021

If you’re a business owner, one of your goals should be crystal clear: You want to get your product or service in front of as many people in your target market as possible. Motion graphics have the potential to quickly convey your brand's unique selling points while pitching your product to thousands of potential buyers.

If you're unfamiliar with the world of digital marketing, motion graphics can seem like a foreign language. We're going to cover everything you need to know about motion graphics and how it can drive traffic and engagement to your website with the help of a motion graphics agency.

What Is Motion Graphics?

Motion graphics is a type of animation that relies heavily on text to convey its message. This animation style has appeared in films for decades, most popularly in Alfred Hitchock's movie ‘Psycho’ where motion graphics appear in the opening credits. You might have also spotted it in the James Bond franchise. 

At the most fundamental level, motion graphics bring together music, imagery, animation, and text to convey a message and keep the audience's attention. It can be described as animated graphic design that provides the viewer with a unique and informative user experience.

How Your Business Can Use Motion Graphics

Motion graphics are ideal for building brand awareness and helping your business stand out from the crowd. You can use motion graphics for every aspect of your business from introducing your product to explaining your brand's origins.

If you have a campaign or an upcoming product launch, motion graphics can help you explain the value, story, and message behind that product or service. Motion graphics don't have to look like the credits to a Hollywood blockbuster, and sometimes minimalistic animations do the trick.

But where to start? If you’re new to the world of motion graphics, a motion design studio will be able to help you figure out the best way of incorporating motion graphics into your current strategy.

Why Motion Graphics Work

Humans have short attention spans, and often don't want to sit down and read an entire text-based article or blog post. Motion graphics can convey your message in an easy-to-consume way and often doubles as an accessible alternative to audio-based content. With motion graphics, anyone can understand the message you're conveying.

Additionally, motion graphics are exciting. It gives an impression of professionalism and innovation. When done correctly, a 15-second motion graphics presentation embedded in your digital marketing strategy can be more effective than website copy or text-based social ads.

Not every person who comes across your business will understand your product or service, especially if your business is complex. Motion graphics allow you to explain your service or product in a way that an article or piece of text wouldn't be able to convey. Visual media can grab our attention and imagination and hold on to it for longer periods of time.
Motion graphics is an affordable alternative to video production for creating engaging and original content without breaking the bank. Using a motion design studio such as Sublight can help expand your company's marketing strategy and allow you to reach out to your target demographic in new, sophisticated, and exciting ways.

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